The Evolution and Mission of Smallwood Consulting LLC
written by Andrew Smallwood and created on November 27, 2016.
This serves as both a history of Smallwood Consulting and the evolution of currently offered web services. This page also summarizes Andrew Smallwood's hstory, CEO of Smallwood Consulting. It's difficult to tell one story without the other. This story is told in the first-person by Andrew Smallwood.
The Early Years
College & Military Experience 2001-2009
I was US Army Reserves combat medic for 9 years and served during Operation Iraqi Freedom in an active duty capacity from 2007-2009.
My family consists of medical professionals ranging from Dentists, Surgeons, Orthodontist and Anesthesiologists. Choosing a medical profession was drilled into me for years. I considered medical school as my destiny for a long time. I love helping people, and I still do. The entire mission of Smallwood Consulting, including the service recommendation model, is based on organizational growth. It's the responsibility of every entreprenuer to help grow their community by providing jobs and services that truly benefit potential clients.
Throughout my military career, I realized that medicine was not my passion and decided on a diferent path.
A Little More College 2009-2011
After making the decision to move away from medicine I switched my major to computer science. I received an Associate's Degree from Jefferson Community and Technical College in 2011. While working toward my BS Degree in Computer Science, the classes were becoming less and less interesting.
Professional Recruiting 2011-2014
Experience Areas requires Information Technology, Engineering, Manufacturing, Human Resources and Executive Recruiting
Being in the right place at the right time, I took a role within technical recruiting. My academic technology experience translated very well and I accepted a position as a Junior Recruiter in 2011 at V-Soft Consulting Group, headquartered in Louisville, KY. V-Soft gave me a wealth of knowledge in the local and national technology market. What technology stacks complement each other? What skills and technical proficiency was in the highest demand? What companies were expending large budgets in technology?
The wealth of cutting-edge technology being used continues to grow. I excelled at V-Soft as a recruiter and eventually became Recruiting Manager in 2013. Within the staffing and job market, I expanded my industry experience to require other verticals such as manufacturing ,engineering, HR and executive staffing. I continued in the staffing field until 2014.
Android Application Development 2012
As a side project, I developed an application which is now a standard feature on every cell phone. This application gave users the option to send automated, custom SMS text messages in the event of an incoming call. While at V-Soft, we were in the early stages of discussing using in-house developers to complete the project. During that time, another application released witht the same functionality. And, in hindsight, the other application was more robust and additional features. It was simply a better application.
Digital Marketing & Development 2014-Present
Back to Technology
In 2014, I made a career change from technical recruiting to digital services and application development. The recruiting vertical was becoming more and more of a grind. And I was exhausted by the sales-driven environments.
Website development and digital marketing was entirely new to me. Beyond a few college projects, I had very little development experience. Nothing prepared me for what was ahead and the depth within the technology sector.
My technical skillset grew organically. I use the term organic because there is no set path, I learn and research what I deem important and marketable.
Long Road Ahead
With zero development experience and very little guidance, the vast amount of information in this field can be extremely daunting. Deciding what technology you should focus on can be a real challenge. What is marketable? What technology stacks complement each other? I worked tirelessly mastering new technology, learning in the most efficient way possible, to provide the greatest value to Smallwood Consulting clients.
My research evolved into areas including search engine optimization, search engine marketing, social media strategy, web analytics and digital marketing.
For a more detailed explanation of projects and technology proficiencies , please check out my career history and development resume.
Long Term Aspirations
My long-term goal is to have an available list of services that can completely manage a company's web presence in the most effective way possible. I want Smallwood Consulting to be an authority and subject matter expert in all facets of company's digital presence.
My goal is to be "the" SEO authority as well as successful growth marketer. I am obsessed with all things business related, and I want to be able to look at any business model and create substantial growth using our custom process.
Current Web Services Available
Our process consists of five distinct areas that strengthen an organization's digital foundation as well as their probability for future success.
- Website Design
- Search Engine Optimization
- Search Engine Marketing
- Social Media Strategy
- Google Analytics Services
- Custom Development Solutions
- Growth Marketing Initiatives
Every service offered has one primary goal. To create measurable, consistent growth attributed to specific actions.
Website Design & Development Experience
Smallwood Consulting has completed multiple full lifecycle web development projects. All website projects use content management systems (CMS) or custom platforms.
Content Management Systems
As an example, Clownin' Around LLC, a Louisville-based party and equipment rental company, is built on the Weebly platform. We have also built websites using WordPress, Drupal, Joomla and Magento. We have completed WordPress projects containing in excess of 13,000 pages.
Custom Web Design Projects
Dollar Reverse, a custom project, offers reverse phone lookup services to both enterprise and consumer clients. Content is also created dynamically with PHP and uses multiple RESTful APIs in tandem to display information. This website also caches new content automatically and grows organically every day. Our company website LouisvilleWebsiteBuilder.com is also custom.
Digital Marketing Experience
I have performed consulting services for companies and consumers that make my expertise valuable for a wide array of clients. For example, I have clients that require a talented Artist starting a website, a multi-million dollar manufacturing company and even a multibillion dollar telecommunications enterprise. I have also designed social media strategies for mayoral candidates and United States Senators.
Andrew Smallwood currently resides with my wife and children in a southern Indiana suburb right over the bridge from Louisville, Kentucky.
Thank you for reading this and taking an interest in Smallwood Consulting.
Without these people, I wouldn't be where I am today. Everyone listed has made a substantial impact on my life. I consider everyone listed as a mentor that has helped me grow as a person and professional. If you see your name on this list, consider it a personal thank you from me.
And I apologize if I missed anyone.
- Andrea Smallwood - Financial Planning Professional, Northwestern Mutual
- Cpt. Greg Pennell - Assistant Chief of Police, Ret. & Martial Arts National Competitor
- Michael Bush - Northwestern Mutual
- Kevin Porter - Marketing Professional, Facebook Ads Consultant, kevinporter.com
- Purna Veer - CEO, V-Soft Consulting Group
- John Hughes - Sales, Training & Management Consultant
- Rekha Kalita - Senior Technical Recruiter
- Thomas Garner D.M.D. - Executive, Clear Choice Smile Orthodontics
- Osagie Enaiho - Serial Entreprenuer & CEO, JewelryCandle.com
- James Garner - City Councilman, Former New Albany Mayor and current Insurance Adjuster Expert
- Dennis Julius - Owner, Walnut Ridge Nursery & 300 Spring
- Osagie Enaiho - Serial Entreprenuer & CEO, JewelryCandle.com
- Patrick Broderick - US Veteran &anp; CEO, Valiant Construction
- Paul Garner - Anethesiologist & Entreprenuer
- Bobby Bass - CEO, Bass Realty Group
- Anthony Wilkenson - Senior Technical Recruiter
- Sean Stafford - Founder, El Toro
- Roger Smallwood - CEO, Southern Indiana Plastics, Inc.
- Bill Garner, M.D. - Surgeon
- Elmer Smallwood - Entreprenuer
- Alex Smallwood - Serial Entreprenuer CEO, Clownin Around LLC
- Nick Hensgen - Serial Entreprenuer
- Ryan Schrink - Bodybuilder, Fitness Professional and Entreprenuer