Table of Contents
- What is Search Engine Optimization
- SEO Breakdown
- Definitions from Industry Leaders
- How Does Search Work
- How Google Search Works from Matt Cutts
- Search Engine Optimization Benefits
- Referral Business & SEO
- Don't Forget The Other Search Engines
- Search Engine List
- Search Engine Results Page (SERP) Guide
- Search Engine Ranking Factors
- Major Search Ranking Categories
- Ranking Factors Sample List
- How Important Is Web Design For SEO
- Affordable SEO Packages
- The Title Tag
- The Title Tag In Code View
The target audience needs to be able to find your content quickly and easily. That's where SEO comes into play. This acronym stands for search engine optimization it can make or breaka website in some cases. SEO is the process of optimizing your website for the search engines. This makes your website more searchable. There is a long list of Google rank factors, but this guide only focuses on heavily-weighted ranking factors.
What Does SEO Mean?
SEO is using current best practices to optimize your website according to current search engine rules and algorithms. Doing this properly results in your website being ranked for a partticular search. Simply put, you are optimizing your website to be searchable.
The goal of a search engine is to help users find exactly what content they need at the time they search.
Definitions from Industry Leaders
Search Engine Land
SEO is the process of getting traffic from the "free," "organic", "editorial" or "natural" search results on search engines."11 Media, T.D. (2016) What is SEO / search engine optimization? Available at: http://searchengineland.com/guide/what-is-seo (Accessed: 4 December 2016).
Search Engine Optimization is a methodology of strategies, techniques and tactics to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).22 Beal, V. (no date) What is SEO? Search engine optimization. Available at: http://www.webopedia.com/TERM/S/SEO.html (Accessed: 4 December 2016).
"SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in* search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand."33 Fishkin, R. (2014) SEO: The free beginner's guide from Moz. Available at: https://moz.com/beginners-guide-to-seo (Accessed: 4 December 2016).
How Do Search Engines Work?
Let's look at "How Search Works" from Google Search Quality Team Lead Matt Cutts.
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Search Engine Optimization Benefits
How Can SEO Help My Company?
Show Some Love To The Other Search Engines
Don't Forget About The Little Guy, There Are More Than Just Google and Bing.
There are hundreds of other search engines beyond Google and Bing that also help your website generate new customers and these are just a few.
AOL - America Online Search Engine.
Baidu - Largest Search Engine in China
Yandex - Largest Search Engine in Russia.
Dogpile - Combines Both Google & Yahoo Into Search Results.
IxQuick - Private Search Engine.
Exactseek - A Search Engine With Around 500,000 Indexed Sites.
DuckDuckGo - Search Engine That Doesn't Track Visitors
Search Engine Results Page, also known as the SERP
For example, if I search "buy car in Louisville" on Google.com, you will see a list of dealerships and online businesses that sell cars in the search results. SEO determines what dealership shows up first in the organic section of the SERP. The first few results will most likely be advertisements. Ads always have a sign to indicate an advertisement. The results will vary across search engines. Why does it vary? Most search engines are similar in terms of how they rank but they each have their own unique set of rules.
A great site to visit where you can see this first hand with a visual representation is Soovle Search. It will show you the auto-complete results for 10 search engines simultaneously including Bing, Google, Yahoo and more.
Search Engine Ranking Factors
Google has over 200 ranking factors.
Major Ranking Categories
- Original, Useful Content
- Inbound and Outbound Links
- On-Site Optimization
Search Engine Ranking Factors
This is meant to be a sample and not a complete list.
- Mobile Optimized
- Image Alt Tag
- Number of Linking Pages
- Authority of Linking Pages
- Keywords in Title Tag &
- Repeat Traffic
- GEO Targeting
- Number of Facebook Likes
- - Google Webmaster Guidelines - Site Maps
- Natural Link Profile
- Page Authority
- Domain Authority
Always remember that SEO ONLY applies to unpaid, or "organic", search results. The first few search results are almost always "paid" advertisements. Look for "AD" written next to the link somewhere.
So the number one organic ranking website for your search is third or fourth down on the page.
How Important Is Web Design For SEO
Many business owners like to focus on the web design and whether or not it looks good, but what's really important is what's behind the design.
We want people to navigate your website easily and follow a sales "funnel". That is why a clean, user/friendly design and an appropriate theme is important.
Affordable SEO Packages
At LouisvilleWebsiteBuilder.com, affordable search engine optimization packages is a focal point. It doesn't matter if you have the greatest product in the world if no one can find it. We want to make it easy for potential clients to find you. We can't guarantee number one ranking, but we can guarantee substantial rank improvements across the board.
The Title Tag
The Most Important 55 Characters On A Web Page
And these 55 characters don't even show up on the actual web page. If they aren't on the page where are they?
Please click the link to reveal the title tag's location.
The title tag is what tells the search engine spider what exactly that page is about. For example, you are a Realtor and you have have a listing in an area of Louisville, Kentucky. What would you say about the property if you only had 55 characters to sell it? If your company hired a web developer there's a very quick way to tell if they know anything about optimizing for search fairly quickly.
Go to your website anywhere on the website, perform a right click and a menu will appear. On that menu will be an option towards the bottom labeled "open page source" or "view page source".
That will open a new window with the web page's source code on it. Four of Five lines down from the top you should see the title tag and it will look like this.