Plese keep in mind that both terms,Google Webmaster Tools and Google Search Console, mean the exact same thing.
Google Webmaster Tools History
Google Webmaster Tools is a free toolset created by Google for website owners. It provides multiple tools. They are designed to audit and utlize current website design and development best practices. Implementing these guidelines will increase website visitors, search engine rankings, engagement and potential website revenue.
Now Called The Google Search Console
Google Webmaster Tools, now 10 years old, changed to Google Search Console in 2015. This new name signifies the toolset was built to be accessible for anyone, not only web development professionals1. Google hoped the new name would garner more use from non-technical website owners.
What is a Webmaster?
The term "webmaster" is used used to represent anyone who builds websites. A webmaster is also called a web architect, web developer or website publisher. The term can also represent a person responsible for maintaining one or many websites2.
This is Part One in a Three Part Series meant to further explain the Google Search Console. Resources for each guideline are listed to give website owners more efficient implementation options.
Using the Google Search Console will improve search engine rankings and web performance for most major search engines, not only Google.
Just keep in mind that the Google toolset focus on improving Google rankings. On the other hand, Bing Webmaster Tools focus on Bing rankings.
Using Google Analytics To Ensure Accurate Reporting
Prior to implementing these guidelines, Google Analytics should be installed and configured on the website. Google Analytics measures website performance so ensuring your Google Analytics data is accurate and optimized is critical to success. Decisions based on inaccurate information can lead to disastrous consequences.
Google Search Console Installation
Download our step-by-step Google Search Console installation guide. This guide also includes detailed instructions on linking Google Analytics and Google Search Console.
This allows data to be shared between both platforms. Users are able to download and view the exact search queries used that list your website.
Data and Tools Available After Connecting Google Analytics and Google Webmaster Tools
- International Targeting Setting 1
- Ranking , Impressions and CTR Sorted By Search 2
- Current Manual Actions and Penalties Against Website 3
- Google Mobile Usability Check 4
- Accelerated Mobile Pages 5
- Rich Cards Structured Data 6
- SiteMap Submission Tool 7
- Mobile, Tablet or Desktop Device Used 8
- Number Of Searches Per Device 9