Manufacturing Complete Digital Implementation Initiative
Southern Indiana Plastics - Injection Molding Professionals
Project Included Digital Marketing, Search Engine Optimization, Manufacturing Website Design, Google Analytics & Social Media Profile Design
Southern Indiana Plastics is a leading plastics manufacturer in Jeffersonville, Indiana. The company mass produces plastic parts for the automotive, lawn and garden, consumer products, and aerospace industry. They service Louisville, Detroit, Chicago, Cincinnati, Indianapolis, Nashville and St. Louis.
Plastics Manufacturing Industry Research
Our research in the manufacturing and plastic injection molding vertical laid out the vision for siplastics.com. We wanted a no-frills website that was both streamlined and easily accessible. We wanted users to have quick and easy access to machinery listings as well as production capabilities. We wanted to showcase plastic injection molding experience outside of the automotive industry.
The owners of SIP wanted an updated, modern website to gain a competitive edge. We wanted to ensure potential clients could navigate easily and find the desired information.
The layout consists of multiple sections within a single page with a fixed header for easy navigation.
Mobile-Friendly Table Design
Southern Indiana Plastics Differentiators
Sales Presentation Redesign Using Google Slides
Developed To View Online Using The Google Slides Platform. Clients and website visitors also have The Option To Download As A PowerPoint Presentation.
Previous Sales Presentation
Injection Molding Custom Art Design
SIPlastics.com Competency Areas Web Page
Manufacturing Industry SEO
Google Search Results ranking 13th For The Keyword "Injection Molding"
Google Maps Ranking
#1 for Keyword "Plastics Manufacturing" On Jan. 6, 2016
Google Analytics Implementation
Throughout the course of 60 days, we effectively halved the bounce rate for SIPlastics.com visitors.
A bounce is equivalent to a user visiting your site, staying twelve seconds or less and not visiting additional pages.
Analytics Heat Map Click Visualization
Heat Maps create a visual representation of user interactions on your website. We integrated a heat map that recorded one thousand clicks. This allowed us to pinpoint popular and "not so popular" website links.
Google Analytics Live Integration
This gives administrators and executives the ability to view real-time statistics while visiting the website.
McAfee Secure Website
We verify client websites through McAfee and other technical security authorities to increase trustrank values.