Manufacturing Complete Digital Implementation Initiative

Southern Indiana Plastics - Injection Molding Professionals

Project Included Digital Marketing, Search Engine Optimization, Manufacturing Website Design, Google Analytics & Social Media Profile Design


Background

Southern Indiana Plastics is a leading plastics manufacturer in Jeffersonville, Indiana. The company mass produces plastic parts for the automotive, lawn and garden, consumer products, and aerospace industry. They service Louisville, Detroit, Chicago, Cincinnati, Indianapolis, Nashville and St. Louis.

Plastics Manufacturing Industry Research

Our research in the manufacturing and plastic injection molding vertical laid out the vision for siplastics.com. We wanted a no-frills website that was both streamlined and easily accessible. We wanted users to have quick and easy access to machinery listings as well as production capabilities. We wanted to showcase plastic injection molding experience outside of the automotive industry.

Southern Indiana Plastics Previous Website Screenshot

* Orginal SIPlastics.com Website Design Through 2015. Screenshot Courtesy Of The Wayback Machine.


Manufacturing Website

The owners of SIP wanted an updated, modern website to gain a competitive edge. We wanted to ensure potential clients could navigate easily and find the desired information.

The layout consists of multiple sections within a single page with a fixed header for easy navigation.

SIPlastics.com Equipment Listing Page

Mobile-Friendly Table Design

Injection Molding Machinery Listing Website Image

* Injection Molding Machinery Specs

Southern Indiana Plastics Differentiators

HTML section utilizing Javascript and jQuery to build onscroll animation and animated dropdown information

Plastics Manufacturing Web Design Image

* SIPlastics.com Company Process

Sales Presentation Redesign Using Google Slides

Developed To View Online Using The Google Slides Platform. Clients and website visitors also have The Option To Download As A PowerPoint Presentation.

Previous Sales Presentation

Previous Powerpoint Presentation

Link to full manufacturing presentation

Custom Google Slides Developed Presentation by Smallwood Consulting

Powerpoint Cover Page Screenshot

Injection Molding Custom Art Design

Plastic Injection Molding Website Design Image

* Automotive Wiring Harness Website Image Design. This image did not make the final website cut, but it still remains an in-house favorite.

SIPlastics.com Competency Areas Web Page

Plastic Injection Molding Website Design Example

Manufacturing Industry SEO

Google Search Results ranking 13th For The Keyword "Injection Molding"

Manufacturing Industry SEO

Google Maps Ranking

#1 for Keyword "Plastics Manufacturing" On Jan. 6, 2016

Number One Google Maps Ranking Plastic Manufacturing

Google Analytics Implementation

Throughout the course of 60 days, we effectively halved the bounce rate for SIPlastics.com visitors.

A bounce is equivalent to a user visiting your site, staying twelve seconds or less and not visiting additional pages.

SI Plastics Google Analytics Implementation Dashboard

Analytics Heat Map Click Visualization

Heat Maps create a visual representation of user interactions on your website. We integrated a heat map that recorded one thousand clicks. This allowed us to pinpoint popular and "not so popular" website links.

Analytics Heat Map Integration

Google Analytics Live Integration

This gives administrators and executives the ability to view real-time statistics while visiting the website.

Google Analytics Live Integration

McAfee Secure Website

We verify client websites through McAfee and other technical security authorities to increase trustrank values.

McAfee Certified Plastic Injection Molding Website

Social Profile Setup

Twitter Profile

Manufacturing Social Media Twitter Profile

Google Plus Profile

Googe Plus Social Media Profile Creation