Google Analytics Services
Create data reports in a non-technical format so your organization's leadership can make more informed, strategic business decisions analyzing more accurate data.
Google Tag Manager
At Smallwood Consulting we do not use Google Tag Manager even though we are certified. It's a matter of preference. Our analytics services do not use the Tag Manager.
Google Analytics 360 Suite
Analytics 360 Suite is Google's enterprise-level analytics platform. The analytics services we offer do not include 360 suite.
What are we trying to accomplish
A proper web analytics implementation ensures increased data integrity (i.e. more accurate data). We make adjustments to your analytics setup ensuring highly accurate reporting.
For example, if employees or business owners visit the website, we make sure those visits are not confused with customer visits. We exclude those visits from the data entirely. We can set preferred locations according to customer locations.
We categorize visitors into groups, also called segments, according to what web pages are visited. For example, if visitor A views information about "Product B" we place that visitor in the"Product B" remarketing category. This allows us to show advertisements based on product B leading to increased sales. We create custom, non-technical dashboards for business owners to review and analyze the information.
Web Analytics Installation & Optimization Service
$750.00 - $2,000.00
Analytics Service Features
Every feature listed below gets us closer to the goal of error-free data.
- Enable Visitor Remarketing
- Exclude Company Personnel From Metrics
- Block Unwanted Bot/Spider Traffic
- Block Referral Spam Traffic
- Create Non-Technical Custom Dashboards
- Custom Events/Trackers
- Create Customer Audience Categories
- Social Media Profile Integration
- Additional Search Engine Integration (Bing, Yahoo, AOL, Lycos, Yandex)
- Connect Google Search Console
Web Analytics Optional Add On Modules
- Create Video Recording Of Every Visitor
- Create Visual Heatmap Showing Link Popularity
- Build and Implement Content Experiments Using A/B Split Testing
- Twilio Phone Number Call Analytics Implementation
- Plugin Measuring "Scroll Depth" Per Page
A/B Split testing has been a runaway success for many companies. Google ran 7000 split tests in 20111.
Schedule Your Analytics Assessment
Or Free Q & A Session Today
This assessment is no-charge and analyzes your current website. The end result is to show the value, if applicable, of an analytics installation/optimization for your website.
Analytics Test For Business/Website Owners
This will check if an analytics install is positioned properly. The analytics script should be located at the very top of the page beneath the head tag.
Step By Step
- Go to your homepage
- Right click anyhere on the page and select "View Page Source". This will open a new tab with the source code.
- Hit "Ctrl+F" on your keyboard and type
- The next line should contain
<script>followed by your analytics code
That's it. If it's not there, it does not mean an improper installation. It does mean your analytics platform is not optimized.
Analytics Service Features
Exclude Employee And Executive Web Traffic
If your company has an inhouse web developer or development team, in many instances your entire dataset is rendered useless.
For example, a web developer might work on a company website six to eight hours per day. Imagine what that will do to the "Average Time Spent On Page" Segment. Company employees spend more time on company websites than other visitors on average. If we don't exclude that traffic specifically, the website time metrics will be incorrect. Metrics such as acquisition, engagement, behavior and conversions and many others are incorrect. Not only incorrect, business owners make unknowingly poor decisions based on that information.
Remarketing allows us to show advertisements to website visitors based on interest. For example, if a website visitor spent time viewing the "product A" page on your site, we can show them advertisements featuring "product A" to increase the likelihood of future purchase.
Block Unwanted Bot/Spider Traffic
The optimization service blocks malicious bot and spider traffic to your website. A bot is a program that scans your website, and we make sure we block potentially malicious programs. These programs also increase innaccuracies within our analytics reports.
Create Non-Technical Custom Dashboards
Dashboards are reports created within analytics that show data important to your business/website. These dashboards can feature any data that your organization deems important.
We are able to track particular events to track important content. For example, if you just released a video on your website we can track what kind of customer pressed play (or didn't press play). You might learn that a particular video is popular with females between 18-45 that lived in a specific area.
We can label customers according to how they interact with your website. For example, a customer visits the "Men's Footwear" section of your website. We can then label that visitor with a "Men's Footwear" label. This creates targeted remarketing efforts for E-mail marketing and/or advertising campaigns.
Social Media Profile Integration
We integrate your social media profiles with your analytics setup to track how social media platform effectiveness.
Additional Search Engine Integration
We want to track traffic and visitors from every search engine, not just Google. So we add additional search engines like Bing and Yahoo to accomplish this.
Referral Traffic Categories
How Do Visitors Find A Website?
The term web traffic is represents website visitors in digital marketing. The traffic is displayed in one of six distinct referral categories.
Users entered the website URL (www.example.com) directly into the URL bar.
A user has clicked on a link following a keyword search using Google, Bing, Yahoo and others.
Traffic originates from a link on another website, also known as a backlink.
Traffic arrives at the site as a result of a link in email correspndence.
Visitors originate from online advertising campaigns, also called SEM Campaigns. This includes both text and display advertisements.
Referral Traffic Dashboard Examples
Feel Free To Click Each Image For A Larger View
Google Analytics Referral Traffic Dashboard
Kissmetrics Referral Traffic Dashboard
Custom Metrics and Dashboard Examples
Example graphs and dashboards displaying website metrics
Google Data Studio
This is an example of a custom dashboard using the recently released Google Data Studio. It allows clients to have a lot of flexibility around styling reports wiht company branding. It also offers multiple options to display data so that it is meaningful to organizational goals.
Please Click Here to View the Live Dashboard within Google Data Studio
User-Interest Graph Based On Web History
This dashboard categorizes users into interest groups according to web history. This particular data set offers valuable insights into specific user expections and/or goals when visiting your website.
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