Search Engine Optimization Expectations from the
Microsoft Bing Webmaster Blog
"One thing to keep in mind about doing SEO work is that it's not an instant fix. Neither is it
a one-time job. The optimization changes made to a site often take time to show the full extent of
their benefit. And to continue to see benefits, SEO work needs to be done on an ongoing basis. It's
important to communicate to your web team and/or your management that they need to reset
expectations about level of effort and time needed for SEO work. This is not to say it's not a
worthwhile effort to make or to too costly to do. To the contrary, it's an excellent investment if
you want your website to be more successful in search and with users. Just be realistic about
expectations. Short duration, small resource investments in SEO will usually not yield the results
that folks typically want. 1"
The audio file below is a fictional example of potential organic rank result value. Since organic
keyword rankings cannot be purchased and must be earned, the terms "SEO" and
"Organic" always go hand-in-hand.
A number one google search ranking for many popular keywords and phrases can equal
over a million visitors every month.
Please Note On November 6,
2016 we decided to no longer offer the SEO PRO package. SEO PRO + is currently the only
available package. We made this change because An Optimized Google Analytics Installation Is Critical For
Continued Success. The audio file above was recorded prior to removing SEO PRO.
SEO PRO+ PROCESS OVERVIEW
Identify Performance Metrics
Ensure High Level Data Integrity
A/B Split Testing
Create Custom Dashboards
Create Custom Dashboards
Link Google Search Console
Optimize Configuration Files
Disallow and Remove Referral Spam
Disallow Website Mirroring Software
Redirect To "www" or "non-www"
Target Revenue Sources
Analyze Competitor Authority
Analyze Link Profile
Create Category and Word Lists
Assess Keyword Competition
Assess Keyword Difficulty
Check Current Ranking Across Many Search Engines
Every web service offered by Smallwood Consulting LLC shares the same end goal. To create growth
and improve margins attributed to specific events or actions.
For example, we carefully monitor new content releases using optimized Google Analytics
implementations. We create visual dash boards that show fluctuations in web traffic as well as how
users interact with new content. Through accurate monitoring and testing, we create an environment
that consisently increases profitability. And historical data serves as the core for continuous
Smallwood Consulting Data Model
Are users reading and engaging with new content? Or are users skimming and leaving the site
How are visitors finding new content? Search Engine, Online Ads, Email Campaigns? And which
source creates the highest value among new users?
How are users interacting or not interacting with content? What is the
most popular site content? Video, Blog Articles, Service Offerings?
Keyword research database created for every client the inclues monthly
search volume, keyword difficulty, number of competitors and website rank progression.
Search engine optimization pricing model is based on monthly consulting hours. The client chooses
the total number of monthly consulting hours. This is followed by creating a goal and milestone
Smallwood Consulting offer month-to-month service or extended contract options.
We create custome, flexible payment options based on client requirements.