Search Engine Optimization Expectations from the
Microsoft Bing Webmaster Blog
"One thing to keep in mind about doing SEO work is that it's not an instant fix. Neither is it
a one-time job. The optimization changes made to a site often take time to show the full extent of
their benefit. And to continue to see benefits, SEO work needs to be done on an ongoing basis. It's
important to communicate to your web team and/or your management that they need to reset
expectations about level of effort and time needed for SEO work. This is not to say it's not a
worthwhile effort to make or to too costly to do. To the contrary, it's an excellent investment if
you want your website to be more successful in search and with users. Just be realistic about
expectations. Short duration, small resource investments in SEO will usually not yield the results
that folks typically want. 1"
The audio file below is a fictional example of potential organic rank result value. Since organic
keyword rankings cannot be purchased and must be earned, the terms "SEO" and
"Organic" always go hand-in-hand.
A number one google search ranking for many popular keywords and phrases can equal
over a million visitors every month.
One of the main services we provide at Smallwood Consulting is
search engine optimization. Just to delve a little further into that, it simply means we are able to
rank you higher.
Why is that important?
For example, let's say you own a Bakery and the term "best birthday cake" is searched 200,000
times a month. Well, if you were ranked number one for that specific term you would have
approximately 75,000 visits a month because of that one keyboard.
Let's say you're getting roughly 1,000 visits a month now and you're making "X" amount of dollars
because of those visits. What would happen if we were able to get 75,000 visits a month or 100,000
visits a month? Business would increase.
And that's basically the gist of search engine optimization and the way that we accomplish that is
through proper keyword planning, on-page optimization which means we go through your website find and
fix errors, link building which means that we find sites in your industry that are authority or big-name
sites and we link to those sites which makes you more of an authority. And not only
that, they link back to us. And last but not least, we continuously provide unique and valuable
content to our customers.
Search Engine Optimization Services Update
November 6, 2016
We have merged both SEO Service options into one main package called SEO PRO Plus.
We made this change because installing and optizing Google Analytics Installation is necessary for measuring success.
The audio file above was recorded prior to removing SEO PRO.
February 11, 2017
As of February 11, Smallwood Consulting will approve new SEO clients individually. Current and past SEO client data results have proven to yield significant changes in client revenue. The results vary based on industry and location. Our process creates a unique SEO strategy for every client to maximize return on investment. Because every industry is different, we research areas including but not limited to market trends, industry best practices and business models. This increases Smallwood Consulting's investment in each new client.
SEO PRO PLUS Service Process
Analytics Audit and Optimization
Identify Key Performance Metrics
Ensure High Level Data Integrity
A/B Split Testing
Create Custom Dashboards
Create Custom Dashboards
Link Google Search Console
Optimize Configuration Files
Disallow and Remove Referral Spam
Disallow Website Mirroring Software
Redirect To "www" or "non-www"
Target Revenue Sources
Analyze Competitor Authority
Analyze Link Profile
Create Category and Word Lists
Assess Keyword Competition
Assess Keyword Difficulty
Check Current Ranking Across Many Search Engines
Every web service offered by Smallwood Consulting LLC shares the same end goal. To create growth
and improve margins attributed to specific events or actions.
For example, we carefully monitor new content releases using an optimized Google Analytics
We create visual dash boards that show fluctuations in web traffic as well as how
users interact with new content. Through accurate monitoring and testing, we create an environment
that consisently increases profitability. And historical data serves as the core for continuous
Are users reading and engaging with new content? Or are users skimming and leaving the site
How are visitors finding new content? Search Engine, Online Ads, Email Campaigns? What
source creates the highest value among new users?
How are users interacting or not interacting with content? What is the
most popular site content? Video, Blog Articles, Service Offerings?
Keyword research database created for every client the inclues monthly
search volume, keyword difficulty, number of competitors and website rank progression.
Search engine optimization pricing model is based on monthly consulting hours. The client chooses
the total number of monthly consulting hours. This is followed by creating a goal and milestone
Smallwood Consulting offer month-to-month service or extended contract options.
We create custom, flexible payment options based on client requirements.